Aligning incentives? What does that mean?

The most important part of creating a meaningful crypto-economy, and indeed a music industry crypto-economy that works for all participants, is the alignment of incentives.

This is done by encouraging each participant who wants to join the network, to own and stake EMT tokens in order to have access to the network. By owning a small part of the technology itself, users are incentivized to honor the terms of use, as the growth of the network benefits EMT holders directly.